“2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨勬椹�”鏄紒妤�(y猫)鎻愬崌绔剁埈鍔涚殑鏍稿績鎴�(zh脿n)鐣�锛佹湰鏂囩祼(ji茅)鍚圓I鎶€琛�(sh霉)銆侀潏娲荤敤宸ョ瓑瓒ㄥ嫝锛屾媶瑙�7姝ユ(bi膩o)婧�(zh菙n)鍖栧煿瑷�(x霉n)娴佺▼锛堥渶姹傚垎鏋愯嚦鏁堟灉瑭曚及锛夛紝鎻愪緵鍏嶈不璩囨枡銆�
涓€銆�2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨�3澶ф柊瓒ㄥ嫝
1. 鏁�(sh霉)瀛楀寲杞�(zhu菐n)鍨嬶細寰炵窔涓嬪埌OMO铻嶅悎
鏁�(sh霉)鎿�(j霉)椹�(q奴)鍕�锛欰I鍒嗘瀽鍝″伐瀛�(xu茅)缈�(x铆)琛岀偤锛屾櫤鑳芥帹钖﹁绋�(濡傞姺鍞礂鍎�(y艒u)鍏堝(xu茅)“澶у鎴惰珖鍒�”)銆�
OMO妯″紡锛氱窔涓婄洿鎾�(40%)+绶氫笅娌欑洡妯℃摤(40%)+铏涙摤鐝�(xi脿n)瀵�(VR)瀵︽搷(20%)銆�
2. 鎶€鑳借凯浠ｅ姞閫燂細鑱氱劍“鏈締鑳藉姏”
2025骞寸啽闁€鎶€鑳�锛�
鏁�(sh霉)鎿�(j霉)鎬濈董(鐢≒ython鍒嗘瀽闆㈣伔鐜�);
闈堟椿鐢ㄥ伐绠＄悊(闆跺伐鍦�(tu谩n)闅婃縺鍕�);
ESG(鐠�(hu谩n)澧�銆佺ぞ鏈冭垏鍏徃娌荤悊)鍚堣(gu墨)銆�
3. 鍩硅〒(x霉n)鎴愭湰绮剧窗(x矛)鍖�
ROI閲忓寲宸ュ叿锛�
姣忚惉鍏冨煿瑷�(x霉n)鎶曞叆闇€鎻愬崌浜哄潎鏁堣兘≥15%(瑷堢畻鍏紡锛氬煿瑷�(x霉n)鍚庢キ(y猫)绺惧閲�/鎴愭湰×100%)銆�
浜�銆�2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨�7鍊嬫牳蹇冩椹�
1. 闇€姹傚垎鏋愶細绮炬簴(zh菙n)瀹氫綅缂哄彛
3椤炲垎鏋愭柟娉�锛�
鎴�(zh脿n)鐣ュ堡锛氬皪榻婁紒妤�(y猫)2025骞存キ(y猫)鍕�(w霉)鐩(bi膩o)(濡傛嫇灞曟澅鍗椾簽甯傚牬→璺ㄦ枃鍖栨簼閫氬煿瑷�(x霉n));
宕椾綅灞�锛氭媶瑙D鑳藉姏妯″瀷(濡侶RBP闇€鎺屾彙“绲勭箶瑷烘柗鍏洅妯″瀷”);
鍝″伐灞�锛氶€氶亷娓⿻宸ュ叿(濡係HL鍕濅换鍔涙脯瑭�)璀樺垾鐭澘銆�
2. 鐩(bi膩o)瑷�(sh猫)瀹氾細SMART鍘熷墖閲忓寲鎸囨(bi膩o)
绀轰緥锛�
“2025骞碤3鍓嶏紝瀹屾垚鍏ㄥ摗鏁�(sh霉)鎿�(j霉)鎬濈董鍩硅〒(x霉n)锛屽鐝�(xi脿n)90%鍝″伐鍙崹绔嬩娇鐢‥xcel鍒嗘瀽鍩虹(ch菙)浜哄姏鎴愭湰銆�”
3. 瑾茬▼瑷�(sh猫)瑷堬細鍫存櫙鍖�+娓告埐鍖�
2025骞翠富娴佸舰寮�锛�
寰锛�15鍒嗛悩/绡€(ji茅)锛岃仛鐒﹀柈榛炴妧鑳�(濡�“1灏忔檪瀛�(xu茅)鏈僌KR鍒跺畾”);
鎯呮櫙鍔囨湰娈�锛氭ā鎿嫗鍕曚徊瑁佹渚�锛屽(xu茅)缈�(x铆)銆婂嫗鍕曞悎鍚屾硶銆嬨€�
4. 璎涘斧閬告搰锛氬収(n猫i)閮ㄥ皥瀹�+澶栭儴澶у挅
鎴愭湰鍎�(y艒u)鍖栫瓥鐣�锛�
楂樼鍒嗕韩(濡侰EO璎�“鎴�(zh脿n)鐣ヨВ纰�”)鍗�30%;
閲囪臣琛屾キ(y猫)鏅哄韩瑾茬▼(濡侻BB鍜ㄨ鍏徃鏂规硶璜�)鍗�50%銆�
5. 鍩硅〒(x霉n)瀵︽柦锛歄MO娣峰悎寮忚惤鍦�
娴佺▼妯℃澘锛�
瑾插墠锛氱窔涓婇爯(y霉)缈�(x铆)(鐭ヨ瓨搴�+娓⿻);
瑾蹭腑锛氱窔涓嬬爺瑷�+绶氫笂瀵︽檪绛旂枒;
瑾插悗锛欰I鐢熸垚瀛�(xu茅)缈�(x铆)鍫卞憡锛屾帹閫佸京(f霉)缈�(x铆)椤�銆�
6. 鏁堟灉瑭曚及锛氬洓绱氳⿻浼版ā鍨�
鏌皬妯″瀷鍗囩礆鐗�锛�
7. 鍙嶉杩唬锛歅DCA闁夌挵(hu谩n)鍎�(y艒u)鍖�
绀轰緥锛�
鍟忛锛氬摗宸ュ皪“闈堟椿鐢ㄥ伐鍚堣(gu墨)”瑾茬▼鍙冭垏鐜囦綆浜�60%;
鍎�(y艒u)鍖�锛氬鍔�“澶栬常骞宠嚭绯剧礇”绛夋渚�锛屾帥閴ょ妇鏁堣€冩牳鍔犲垎銆�
涓�銆�2025骞村煿瑷�(x霉n)钀藉湴3澶ч珮闋诲晱椤�
1. 濡備綍瑾湇鑰佹澘澧炲姞鍩硅〒(x霉n)闋�(y霉)绠�?
瑭辫(sh霉)妯℃澘锛�
“寮电附锛�2025骞撮姺鍞湗(tu谩n)闅婄洰妯�(bi膩o)澧為暦30%锛屼絾鐩墠澶у鎴惰珖鍒よ兘鍔涙脯瑭曞悎鏍肩巼鍍�55%銆傚缓璀版姇鍏�20钀噰璩艰珖鍒よ绋嬶紝闋�(y霉)瑷堣綁(zhu菐n)鍖栫巼鎻愬崌25%锛屽閲忕嚐鏀惰钃嬫垚鏈�5鍊嶄互涓�銆�”
2. 鍝″伐鍙冭垏搴︿綆鎬庝箞杈�?
3鎷涚牬瑙�锛�
鎺涢墹鏅夊崌锛氬煿瑷�(x霉n)瀛�(xu茅)鍒嗗崰鏅夊崌瑭曚及娆�(qu谩n)閲嶇殑30%;
娓告埐鍖栨縺鍕碉細瀛�(xu茅)缈�(x铆)绌嶅垎鍏屾彌鍋囨湡鎴栫Ξ鍝�;
楂樼浠ｈ█锛欳EO甯堕牠鎵撳崱骞跺垎浜績寰�銆�
3. 濡備綍瑭曚及鍩硅〒(x霉n)ROI?
閲忓寲鍏紡锛�
ROI=(鍩硅〒(x霉n)鍚庢キ(y猫)绺惧閲� - 鍩硅〒(x霉n)鎴愭湰)/鍩硅〒(x霉n)鎴愭湰×100%
绀轰緥锛氭煇鍏徃鎶曞叆50钀煿瑷�(x霉n)璨伙紝骞村害浜烘晥鎻愬崌甯朵締300钀埄娼�锛孯OI=500%銆�
鍥�銆�闄愭檪绂忓埄
0鍏冩惗銆孉l鍓キ(y猫)璩洪將妗堜緥鎷嗚В+瀵︽埌(zh脿n)瑾层€�锛�1.5灏忔檪瀛�(xu茅)鏈冪敤AI鍓キ(y猫)璩洪將;
浜�銆佺偤浠€涔�2025骞村繀闋堣€冧紒妤�(y猫)浜哄姏璩囨簮绠＄悊甯�?
1. 鎸佽瓑鑰呭劒(y艒u)鍏堥寗鐢�
鎷涜仒鏁�(sh霉)鎿�(j霉)锛�
鏅鸿伅(li谩n)鎷涜仒椤ず锛�85%鐨凥R绠＄悊宕楄姹傛寔璀�;
缇庡湗(tu谩n)銆佸瓧绡€(ji茅)璺冲嫊绛夊ぇ寤犺瓑鏇歌璨奸珮閬�(d谩)5000鍏�/骞�銆�
2. 鑰冭│闆ｅ害浣庯紝鏀跨瓥绱呭埄澶�
2025骞存敼闈�锛�
涓夌礆鑰冭│澧炲姞“鏁�(sh霉)瀛楀寲杞�(zhu菐n)鍨�”妯″(鍗�20%鍒嗗€�);
澶氬湴鏀惧鍫辫€冩浠�(闈炲皥妤�(y猫)+1骞村伐浣滅稉(j墨ng)椹楀嵆鍙�)銆�
鏀垮簻瑁滆布锛氭寔璀夊彲鐢抽牁(l菒ng)鏈€楂�3000鍏冩妧鑳借璨�(濡傛繁鍦炽€佹澀宸�)銆�
绔嬪嵆琛屽嫊锛�
1銆�榛炴搳鏈枃妯�(bi膩o)椤屼笅鏂圭殑銆� 鍏嶈不闋�(y霉)绱勭煭淇℃彁閱�銆�锛氭惗鍗�2025骞磋€冭│鍚嶉锛岄伩鍏嶉尟閬庡牨鍚�!
2銆佹巸纰奸牁(l菒ng)璩囨枡锛氳几鍏ユ墜姗熻櫉锛屽厤璨荤嵅鍙栥€�浜哄姏璩囨簮绠＄悊鍏ぇ妯″鍏ㄥ绠＄悊琛ㄦ牸.zip銆�+鍏嶈不鍌欒€冩寚灏�(d菐o)瑾�(榛炴搳0鍏冭│鑱�)!
2025骞翠汉鍔涜硣婧愬煿瑷�(x霉n)鐨勬椹熷凡寰�“鎴愭湰闋�”鍗囩礆鐐�“鎴�(zh脿n)鐣ユ姇璩�”!绔嬪嵆闋�(l菒ng)鍙栬硣鏂�锛屾帉鎻″墠娌挎柟娉曡珫锛屾垚鐐轰紒妤�(y猫)涓嶅彲鏇夸唬鐨凥R灏堝!
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